To the individualist, the world is a mere vehicle used for the pursuit of personal happiness. Life has no greater or transcendent meaning. It is all about personal gratification.
In the words of Alasdair Macintryre, this world is nothing but “a meeting 
place for individual wills, each with its own set of attitudes and preferences and who understand the world solely as an arena for the achievement of their own satisfaction, who interpret reality as a series of opportunities for their enjoyment and for whom the last enemy is boredom” (Alasdair Macintyre, After Virtue: A Study of Moral Theory, third edition, University of Notre Dame Press, Notre Dame, 2007, p. 25).