
When reading the manuscript of the book Return to Order, one of the editors remarked that while he agreed with the book’s criticism of standardization, there are still plenty of choices out there. After all, he quipped, how could he give up the ten varieties of wheat thins found at the local Wal-Mart.
The comment made me pause a bit. I had to admit that he had a point. There certainly are a lot of choices out there – and yet no one can deny that there is also a lot of standardization out there. How do you reconcile the two things?
To solve the problem, I decided to take a trip to Wal-Mart. I just had to see these wheat thins for myself.
What I found was disconcerting. As you enter Wal-Mart, you are hit by row upon row of choices of just about everything. The place is huge and it took some time to navigate my way to the wheat thins. But finally I found them. There was a whole section dedicated to the snack. I found not ten varieties but 26 different kinds of wheat thins. As I went down the aisle, there were similar findings – 18 different types of Saltines, 12 types of ginger snaps and so on. My standardization claim was completely discredited before the undeniable evidence.
