Stop the Madness of Un-Thanksgiving

turkey Stop the Madness of Un-ThanksgivingAs we gear up for the Thanksgiving holidays, many are preparing to engage in a strange new ritual that is crowding out the traditional turkey and pumpkin pie. The ritual, of course, is the extension of Black Friday shopping into Thanksgiving Day. It is a practice so shocking that we might as well create a new holiday—un-Thanksgiving—since nothing could be more contrary to the intention of the real holiday than its present evolution.

This year, media will again report on frenzied shoppers mobbing retail stores in search of super bargains. People will camp out in front of giant box stores for hours on end to get the jump on their fellow bargain hunters. Indeed, there is the extreme case of some fanatical California shoppers camping out at Best Buy a full twenty-two days ahead of the un-Thanksgiving stampede.


RTO-mini2 Stop the Madness of Un-ThanksgivingFree Book: Return to Order: From a Frenzied Economy to an Organic Christian Society—Where We’ve Been, How We Got Here, and Where We Need to Go


Undoubtedly, such shoppers will find bargains. And retailers will also be making lots of money. But the new un-holiday is not about bargains. It’s about joining in the frenzy. It’s about the thrill of entering into a culture of unrestraint. ”Joining in the frenzy” has been with us for a long time. It is a manifestation of a deeper problem that has long plagued our culture. There is what might be called a restless spirit of frenetic intemperance inside modern economy that helps destroy limits, break down traditional institutions (like Thanksgiving) and encourage instant gratification.

Un-Thanksgiving just takes this experience to new depths. In this new buying binge, we see more clearly the terrifying consequences of our extreme individualism that leads people to enter, to paraphrase Hobbes, into a veritable “war of every shopper against every shopper.” We sense the frustrating burden of materialism that compels shoppers to buy the latest and greatest gadgets that will eventually clutter their basements and garages. There is the paradox of celebrating a bland and sterile secularism on a day set aside to thank God for His blessings.

The result of this “joining in the frenzy” is that we are losing that human element so essential to life together in society. Things are becoming cold and impersonal, fast and frantic, bland and superficial. Un-Thanksgiving is not just a shopping spree; it’s a brutal celebration of this cold, frenetic spirit.

There are three reasons that might be cited to explain why this un-holiday has only appeared now.

The first is because of the ever-accelerating pace of life. In our culture of unrestraint, everyone must have everything, now, instantly, effortlessly. Marketers have ramped up the calendar to sell things earlier. Technology has responded with newer and faster ways to spend the money we often don’t have. Ironically, un-Thanksgiving is made possible by i-Phones, i-pads and so many uberdevices that facilitate our mad rush to experience life ever faster…and that are sold at giant discounts on a now Black Thursday.

The second reason is more profound. Un-Thanksgiving involves “joining in the frenzy,” which speeds us up. Real Thanksgiving is about connecting with family, community and church that slows us down.

Indeed, the sad state of our social institutions is what makes this frantic un-holiday possible. When family ties wither, mature adults can spend twenty-two days camped out in front of Best Buy to get gadgets “to die for,” rather than stay home and cultivate values to live for.

On the contrary, Thanksgiving happens when the norm of life is for each individual to belong to a family, community and parish church. Then, traditions, customs, habits, and ways of being can be passed down from generation to generation. These three social anchors provide a solid mooring for a “Thanksgiving” society.

Today, these institutions are no longer anchors, but options. The present culture encourages so many to opt-out of all three. At the same time, we are all pressured to accept the option of “joining in the frenzy.” We have now reached that tragic tipping point where frenzy can compete with tradition…and tradition often loses.

The final and most important reason why this un-holiday has appeared is because our secular society has effectively dethroned God to whom we should render our thanksgiving. A politically correct tyranny has exiled God from the public square, the school and workplace. Even in the home, God is often ignored amid the rush of everyday life. When God is no longer the object of our longings, the spiritual vacuum will be filled by material idols found in our shopping-mall temples on major un-feast days.

Fortunately, the notion of Thanksgiving still resonates in the hearts of many Americans. They deplore the exploitation of the holiday and seek a return to order. However, it is not enough to simply return to the turkey and fixings. Rather, we must stop “joining in the frenzy” that destroys economies and cultures. We must reconnect, give thanks and have recourse to God and call upon His blessings

As pubished on Spero News.

  • mikemonohon

    The Eucharist will prevail as it bestows eternal full happiness internally whereas false beliefs or thing worship only has a superficial finite affect that tricks one’s senses. True love is recommended!

  • Roxanne

    Just another in a long list of distractions for Americans so they do not cherish God and Family. The powers that be want us consuming goods and chasing mindless pursuits!

  • Darren

    Happy Thanksgiving. May God grant us the ability to accept His graces upon us.

  • Legoge47

    This name for the day after Thanksgiving “Black Friday,” brings frightening images to my mind. I endeavor to stay home this day or do only such shopping as is absolutely necessary.

  • losealiberal

    I do agree with this. Personally, I don’t give a rat’s tail for Black Friday. I don’t do much Christmas shopping, but when going , on a weekday when the stores are less hectic and crowded. The latest gadgets and ipads don’t concern me much. Family and God are more important.

    • philomena pat fernandes

      I would love to learn more of thanksgiving day and black friday as here in India we know nothing about these days. I am from God and would like to celebrate thanksgiving day for all the graces and blessings we have received from God’s bounty. Please do enlighten me so that I can spread the good practice of Thanksgiving Day

      • losealiberal

        Thanksgiving is an American holiday. It was allegedly started by the Pilgrims, as their way of thanking God for escaping oppression in Europe. It’s often associated with turkey dinners, but a family can dine on whatever they like. Unfortunately, greedy capitalists have turned it into a day of endless football games and beginning the Christmas sales season. If your country does not have such a holiday, you can thank God any day for the graces and blessings he has given you.

  • salesgirl

    Black Friday is another example of humanity trading down, then they take to the airwaves to crow about how low they can go. God has given us so much and wants to give us so much more, and we throw it all away to settle for transient trinkets. Lord have mercy

  • If a store seems crowded, that’s an indication that better bargains are found elsewhere…especially when Norwalk Flu is going around.

  • MenloBoy

    Maybe we Americans should fight the trend of stores trying to take over our Thanksgiving, (which also makes it necesary for their employees to leave the family celebration, and go into work), by letting those stores which remain open know that we will NOT shop at their stores for the entire holiday season, as a result of their actions.. Maybe they will re-consider remaining open when their bottom line begins to plunge. I am guessing all of the top executives who decide to keep their stores open on Thanksgiving, will be
    staying home with their loved ones, while their employees head into