The Paradox of Choice

Some people celebrate the “unlimited” choices open to them at a Wal-Mart, for example, despite the evident impossibility of exercising even a fraction of these options.

The questions this week: Does such “unlimited” choice maximize satisfaction? What is the true criteria for product satisfaction? Do you often find yourselves unsatisfied with today’s “unlimited” choices?” Can “unlimited” choice lead to unrealistic expectations and frustration?